Google Maps is the latest mobile application to make a major push into content, announcing this morning that it would be investing “millions” into scripted drama.
“It’s the next obvious step to help engage our many millions of users all around the world,” said Google Maps newly-appointed head of content development Todd Gonzalez. “We’re hoping to build on the hugely successful and groundbreaking platform we’ve created to provide unique storytelling experiences.”
Google Map’s current cartographical and directional-based services would soon be expanded to include high-end drama and comedy, according to Bonzalez, who was recently hired from WhatsApp TV.
“We’ve already been speaking to many of the top names in the industry about creating content for us. It’s a hugely exciting moment and we hope to be unveiling our first commissions soon.”
Bonzalez added that the content on Google Maps would likely be themed around its current services.
“Road dramas, comedies about travelling, police procedurals where the use of maps is common theme – shows that complement our already incredible roster of offerings,” he said.
The announcement from Google Maps follows hot the heels of similar moves towards scripted content from Instagram, Snapchat and Calculator.